A Radical Approach
to Content Measurement
Reflecting on Two Years of Data-Driven Insights
Supercharge Your Marketing and Sales with Data-Driven Decision Making
Over the past two years, data-driven decision making (DDDM) has emerged as a game-changer for B2B businesses, revolutionizing the way organizations drive growth, enhance performance, and refine marketing strategies.
Driving home this point, Gartner predicts that 65% of B2B sales organizations will transition from intuition-based to data-driven decision making by 2026.
Harnessing the power of data-driven insights, companies can now identify lucrative opportunities, optimize pricing and boost seller effectiveness.
To help organizations identify their own data-driven insights, Return has introduced an AI-powered content performance audit that analyzes up to two years of your organization's content data, allowing you to revolutionize your marketing and sales efforts with data-driven insights.
Sign up now for this exclusive limited-time free offer to gain unprecedented access to your own company's performance data!
Why Traditional Content Measurement Falls Short
Traditional content performance measurement often relies on limited, siloed metrics (clicks, opens, time spent on page...) that fail to provide a comprehensive understanding of the content's impact on sales and opportunities. To make informed decisions about your content strategy, it is crucial to have a holistic view of how your content influences your sales pipeline.
“Companies can get started with data-driven B2B sales regardless of their digital maturity and analytical acumen,” said McKinsey in 2022. “Performing an ‘insights to impact’ self-diagnosis is a great way to establish the baseline and set the right aspiration.”
Our Game-Changing AI-Powered Content Performance Audit
Return's cutting-edge AI platform integrates with your CRM and analyzes every piece of content shared with external prospects or leads, looking back in time up to the past two years. The platform then determines each piece of content's positive or negative impact on the progress of deals or opportunities, empowering companies to make data-driven decisions about their future content strategy.
5 Key Benefits of a Two-Year Historical Content Performance Audit
- Exclusive Access to Hidden Metrics: Uncover valuable insights and performance metrics previously inaccessible, optimizing your marketing and sales efforts based on data-driven intelligence.
- Discover High-Impact Content: Identify content that significantly influences your sales pipeline, allowing you to prioritize similar content creation or repurposing top-performing assets.
Maximize Content ROI: Understand your content's impact on sales and opportunities, making strategic decisions about resource allocation and budgeting, ensuring the highest possible ROI.
Strengthen Sales and Marketing Synergy: Leverage shared insights on content performance for more effective sales and marketing collaboration, resulting in powerful content that resonates with your target audience.
Future-Proof Your Content Strategy: Equip your organization with knowledge from two years of content performance data, enabling smarter decisions and a results-driven content strategy.
Bonus: Personalized Recommendations and Next Steps
As part of this historical performance audit, Return’s platform provides personalized recommendations and actionable next steps based on your content performance audit findings. This valuable guidance will help you implement insights gained and accelerate your organization's growth.
This unique opportunity allows you to gain game-changing insights into your organization's content performance with the help of our AI-powered content performance audit. By unlocking your organization's true potential and maximizing content ROI, you can revolutionize your marketing and sales efforts.
Companies who participate in this "try before you buy" opportunity get to see the value of the software – by seeing it work with their own data in the system – all before making a purchase of any kind. Contact us to secure your spot in this limited-time offer so you can see how you can transform your content measurement, optimization and strategy for unparalleled success.